About the brand
WĂRKS Products is a Melbourne-based skincare brand creating small-batch, luxury formulations crafted with care. Every product is designed to combine science-backed results with an elevated sensorial experience â rich textures, distinctive scents, and minimalist design that reflect their considered approach to self-care. Their following grew quickly among those seeking skincare that felt indulgent yet effective, but email wasnât set up to support that journey.
The Challenge
Despite a strong product-market fit, the email channel was underdeveloped. Campaigns lacked structure, flows were minimal, and customers werenât receiving relevant communication.
What we did
- Built retention-focused flows to capture and convert more traffic.
- Guided campaign strategy to ensure launches and education were consistent.
- Introduced segmentation to deliver more relevant messaging.
The Transformation
Within 30 days, flow revenue grew 247%, helping overall email revenue surge +776% compared to the prior period. Campaigns contributed significantly while flows ensured new customers didnât slip through the cracks.
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