About the brand
CiaoCiao Vacation curates stylish travel essentials for people who live for their next escape. Early growth was fuelled by paid ads, which worked well to bring in traffic but didn’t always translate into long-term customers. The brand needed a way to turn one-time visitors into a loyal community.
The Challenge
Revenue relied heavily on ads. Without any strong email flows or segmentation, there was no system to nurture new subscribers into buyers or encourage repeat purchases. The customer journey ended after checkout, and retention was left to chance.
What we did
- Built a full flow system: welcome, post-purchase, and cart recovery.
- Segmented new vs. returning customers so messaging felt relevant.
- Kept tone simple, trust-led, and brand-consistent — like travel advice from a friend.
The Transformation
Flows quickly drove results: newsletter signups converted into +560% more revenue, abandoned cart recovery tripled, and order rates lifted 44%. Today, Klaviyo accounts for 58% of total revenue, giving CiaoCiao a growth engine that works alongside ads instead of relying on them.
