About the brand
Launched in 2024, K Juliet quickly built cult status through organic social media, with their signature robe at the centre. Early growth was explosive, but it leaned almost entirely on social platforms.
The Challenge
Sales were tied to the algorithm. Launch-day posts created spikes, but if customers missed them, they missed the opportunity to buy. There was no second touchpoint, no nurture sequence, and no reliable way to stay connected with new or returning buyers outside of social.
What we did
- Built flows to welcome new signups, re-engage past buyers, and nurture first-time customers into repeat ones.
- Crafted messaging around brand storytelling and community (avoiding heavy discounting).
- Added referral touchpoints to turn fans into advocates.
The Transformation
In the first month, flows lifted sales by 254% compared to the prior period. Returning customer sales grew by 250%. With campaigns now being layered in, the brand is no longer at the mercy of social algorithms.
%20-%20Black.svg)
