Salty Melon Prints creates bold, cheeky, hand-illustrated cards. Founder Sarha wanted her emails to feel just as personal and fun as the designs themselves.

There was no structure at all — no popups, no welcome flow, no way to keep in touch with subscribers beyond the occasional sales blast. New customers signed up and then heard nothing until maybe a discount email months later.

• Launched a story-first welcome flow sharing the brand’s origin and personality.
• Added intent-based flows that encouraged higher order values through bundling.
• Introduced a friendly, on-brand popup to grow the list with aligned subscribers.

Flow revenue increased 101% in three months. Open rates climbed above 40%, and the list grew steadily month over month.