About the brand
Kinga Csilla is a slow-fashion label built on artisan-made pieces and thoughtful design. Their community loved the intentionality of the collections, but email didn’t match that same care.
The Challenge
Campaigns were sporadic and disjointed. Flows were minimal, meaning customers weren’t welcomed properly, supported after purchase, or celebrated for loyalty. Email felt like an afterthought compared to the clothing.
What we did
- Implemented a lifecycle flow system tailored to the customer journey.
- Cleaned the list and improved deliverability with segmentation.
- Introduced a monthly campaign calendar aligned with product drops and storytelling.
The Transformation
Email revenue rose 405%, campaign revenue grew 16x, open rates jumped 52%, and click-through rates more than doubled. Engagement and sales finally caught up to the strength of the brand.
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