Email Marketing for e-commerce brands that care about every customer experience

Crafting digital experiences through Creative StrategyData-Driven approaches to accelerate the Growth of your Business.

Email is still the most profitable channel for e-commerce brands. But most brands miss opportunities because their emails are generic, inconsistent, or poorly targeted.

According to Klaviyo’s 2023 Benchmark Report, brands without a proper email automation strategy lose up to 25% of their potential revenue each year.

We specialise in fixing exactly that – so you don’t have to worry about missing out anymore.

With the right strategy and automations, you’ll build loyalty & increase revenue.

Kinga Csilla

automated flows

Email Flow Automations

We design, test, and refine data‑driven automations that adapt to your brand and audience over time – no set‑and‑forget sequences, sending forgotten discount codes that expired last year.

Segmentation

Purchase behaviour, engagement, and lifecycle signals feed into Klaviyo to keep each send aligned with where every customer is right now.

Campaigns

We plan, write, and build campaigns for product launches, promos, content drops – so every campaign lands on‑brand, loads fast, and drives a clear next step.

Results

By starting with a clear understanding of your business, we lay the groundwork for long-term growth.

148% increase in Klaviyo Attributed Revenue

automated Flows Strategy + 1:1 Coaching
Over three months, we partnered with Sun Rituals to pinpoint gaps in their customer journey and optimise their Klaviyo flows. Alongside rolling out the automated flow strategy, we delivered hands-on coaching and training – providing their team with the skills to manage and refine their email marketing for long-term success.

23% increase in returning-customer rate

Klaviyo Management + ecommerce strategy
Skin Collective was solely focused on new customer acquisition, with no post-purchase follow-up. We mapped the purchase lifecycle, introduced personalised post-purchase and win-back flows, and integrated a simple loyalty program. Over the following 12 months, their returning-customer rate rose by 23%

Email‑driven revenue grew by over 239%

Campaign strategy + Automated Flows
How we did it? We began by creating strategic monthly Email Marketing Calendars tied to product launches, promotions, and stock levels, then relaunched the core automated flows to engage customers when it mattered. Next, we rolled out dynamic segmentation – using customer online behaviour, purchase history, and engagement. As a result, email-driven revenue climbed 239% in six months.

12x ROI on Email in Year One

Klaviyo automated flows
When Ciao Ciao Vacation launched, they were relying entirely on paid social ads and had no email nurture in place. Without a plan, new subscribers had little to no brand engagement after signing up. We mapped the full customer journey and strategised key flows that would drive the greatest return. This provided consistent engagement, reduced abandoned carts, and increased repeat orders. The result? In just one year, those emails returned 12× the initial setup investment and became a core revenue source.

Your email open rates or conversions feel too low.

You know emails should be doing more, but you’re not sure how.

You’ve set up some automated flows, but they’re not properly optimised (or you’re just not seeing results)

You feel like you’re leaving money on the table

Salty Melon Prints

automated flows + design

We’ll review everything from list health and email design to automation flows, segmentation, and where you might be missing out on revenue. So you'll know exactly what’s working and what’s holding you back.

What's typically covered in the audit?

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We’ll take a close look at your list health, campaign performance, automated flows, and customer journeys to pinpoint what’s effective and where you’re missing out.

Your email open rates or conversions feel too low.

You know emails should be doing more, but you’re not sure how.

You’ve set up some automated flows, but they’re not properly optimised
(or you’re just not seeing results)

You feel like you’re leaving money on the table

Ready to see how your emails could perform better?

Here are the 7 areas we'll cover in the audit

1. Are your lists healthy and engaged, or going stale?

2. Are your emails easy to read and look good everywhere?

3. Does your welcome series turn new subscribers into customers?

4. Are you recovering abandoned carts and missed sales?

5. Are you making the most of post-purchase opportunities?

6. Are you sending the right messages to the right people?

7. Where are you missing out on revenue?

We are your Klaviyo Partnered Specialists

We back ourselves on our Email Marketing expertise. We provide creative, strategic email experiences that help you create lifelong customer relationships. We know that well set-up flows blended with your business’s creative edge are the recipe for a successful email strategy.

We work with all sizes of E-commerce businesses. Our Hello Different team can help you wherever you are on your email marketing journey, whether you are just starting and looking to set up Klaviyo or want to take it to the next level. Book a FREE 30 minute strategy call today!

Drive sales & nurture customer relationships

Strategically crafted automated email flows, blended with your business's creative edge, is the recipe for a successful email strategy.

We work closely with e-commerce businesses that are ready to experience growth. Through a creative and data-driven approach, we provide strategic email experiences that allow you to create lifelong relationships with your customers and increase sales.

Whether you are just starting and looking to establish the foundations of your Klaviyo account or ready to take it to the next level - we are your strategic Klaviyo partners.

Get Started Today

Why choose Klaviyo?

We are proud to be a Klavyio Agency Partner.

It is the email marketing platform trusted by the biggest brands. Known for its customisation, segmentation & automations - it integrates directly with Shopify providing a seamless experience with your Database. The list of possibilities with this platform is endless - you can get as creative & technical as you like with Klavyio! 

Contact Us

Frequently Asked Quesitons

What is Ecommerce Email Marketing?

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Ecommerce email marketing is a targeted approach to reach customers and prospects through emails, tailored specifically for online retail businesses. It's crucial for promoting products, announcing sales, and building lasting customer relationships.

How does Email Marketing drive success in ecommerce?

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Through platforms like Shopify and Klaviyo, email marketing helps in personalising customer experiences, automating targeted campaigns, and tracking buyer behaviour, leading to increased engagement and sales.

What are the key elements of a successful ecommerce email campaign?

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Successful campaigns hinge on personalised content, eye-catching design, clear calls-to-action, and strategic segmentation. Utilising tools like Klaviyo with Shopify, you can tailor messages based on customer data and shopping behaviour.

What's the ideal email frequency for ecommerce stores?

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Optimal email frequency varies, but a good rule is to prioritise quality over quantity. Regular, but not overwhelming, communication keeps your brand relevant without causing email fatigue.

Can email marketing boost my Shopify store's sales?

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Absolutely! With strategic use of email marketing through platforms like Klaviyo, you can effectively nurture leads, recover abandoned carts, and encourage repeat purchases, directly boosting your Shopify store's sales.

How do I measure the success of my ecommerce email marketing?

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Success can be measured by key metrics such as open rates, click-through rates, conversion rates, and overall ROI. Tools like Klaviyo offer advanced analytics to track these metrics, helping you refine your strategy for better results.

Discover the power of targeted email marketing ecommerce

Welcome to Hello Different, your dedicated ecommerce email marketing agency. We specialise in creating and executing dynamic email marketing strategies that drive growth and engagement for your online store. With our expertise in Shopify and Klaviyo, we transform your email marketing into a powerful tool for success.

Why partner with Hello Different for ecommerce email marketing?

  • Shopify & Klaviyo Mastery: As experts in Shopify and Klaviyo, we unlock advanced features and integrations to enhance your email marketing campaigns.
  • Tailored Strategies for Your Brand: Our approach is uniquely customised to your eCommerce business, ensuring that every email campaign aligns with your brand and goals.
  • Precision Targeting and Personalisation: We use sophisticated segmentation and personalisation techniques to connect with your audience, increasing engagement and customer loyalty.
  • Data-Driven Decision Making: Leveraging Klaviyo's analytics, we continuously optimise your campaigns for maximum impact and ROI.
  • Comprehensive Service from A to Z: From initial strategy development to execution and ongoing optimisation, our full-service agency covers every aspect of your ecommerce email marketing needs.

Boost your sales and build lasting customer relationships

As a specialised ecommerce email marketing agency, we understand the nuances of online retail and how to leverage email marketing to its fullest potential. Whether it’s nurturing leads, converting browsers into buyers, or building customer loyalty, our team is committed to elevating your brand and boosting your sales.

Ready to take your ecommerce business to new heights with strategic email marketing? Get in Touch with us today and let's discuss how we can help you achieve your marketing objectives and grow your business.