Kinga Csilla is an E-commerce brand based in Sydney which offers a unique blend of contemporary and nostalgic bohemian designs, consciously made with Artisan partners all around the world. The brand has a distinct aesthetic and core set of values which have helped it build a strong connection with its customers.
Kinga Csilla approached Hello Different to rebuild their Klaviyo Email automation and Campaign strategy. The brand wanted to leverage their existing Email Database list, with a focus on increasing retention rates and repurchase rates, while also creating a personalised customer experience for newly acquired customers.
Implementation / Solutions
We utilised zero-party data collected from the signup forms to personalise the customer experience. This allowed us to create targeted email sequences, outlining the Brands mission, purchasing incentives and benefits. By utilising this data, we were able to create tailored campaigns and messaging that resonated with each customer and ultimately drive conversions.
Kinga Csilla saw a significant increase in daily sign up submissions, with a 138% rise following the revamp of the Welcome Series popup design and user experience.
Nobody likes to let potential revenue slip away… The abandoned cart flow sequence plays a crucial role in recovering distracted customers by using engaging copy and designs that entice them to come back to their carts and complete the checkout process.
Reinvigorating a stagnant email database list was a critical aspect of Kinga Csilla’s e-commerce strategy. One effective approach is to use an EDM (electronic direct mail) campaign to re-engage with customers and remind them of the benefits of shopping with your brand. To achieve this, a content calendar was crafted to specifically designed to re-engage with customers and outline the benefits of shopping with your brand. This can include sending out promotional emails, highlighting new product releases, or offering special discounts to customers who haven't shopped with you in a while. By consistently providing valuable and relevant content, you can form a stronger relationship with customers and improve their view of your brand. This can lead to increased customer loyalty and ultimately drive more sales for your business.
Kinga Csilla breathed new life into their stagnant email list with a monthly content strategy, resulting in a 1,600% increase in monthly revenue attributed to their Klaviyo EDM Campaign.
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