Sun Rituals is built around the idea that self-care should feel grounding, beautiful, and effortless. Their products turn small daily moments into rituals of connection — but their email marketing wasn’t capturing that same sense of calm and consistency. Flows were sparse, campaigns came out irregularly, and opportunities to nurture loyal customers were slipping through the cracks.

The team had little experience with Klaviyo, so email felt overwhelming rather than empowering. They didn’t just need “more emails” — they needed a system. Something that could carry the brand’s warmth and story into the inbox, nurture customers beyond a first purchase, and grow into a channel they could confidently manage in-house.

We mapped out the entire Sun Rituals customer journey and designed an automated flows strategy to support it — from the first welcome email to thoughtful follow-ups that encouraged repeat purchases. Clear segmentation ensured the right people received the right messages, while 1:1 coaching gave the team the confidence and skills to run things themselves.

We also introduced structured campaign calendars so their email content stayed consistent, aligned with launches and seasons, and always on-brand.

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In just three months, email transformed from an underutilised channel into one of Sun Rituals’ strongest drivers of growth – delivering a 148% increase in attributed revenue and noticeable lifts in engagement across every campaign.