About the brand
Sande Kids creates outdoor gear for families, from their cult-favourite Beach Hauler™ bag to the Sand Brush. With growing demand across Australia and the US, they needed a retention system that could scale internationally.
The Challenge
Email didn’t reflect the brand’s supportive values, and the setup wasn’t built for multiple regions. New buyers weren’t being nurtured after purchase, and many customers became one-time shoppers.
What we did
- Rebuilt lifecycle flows focused on ease, clarity, and family-first content.
- Designed founder notes, packing checklists, and community-led tips.
- Tailored abandonment flows around top products to increase recovery rates.
The Transformation
Within a month, email revenue grew 82%, with flows driving the majority of results. The welcome flow alone improved by 532%.