About the brand
Dosey creates sleek pill organisers and daily cases designed to make wellness routines beautiful and easy. The product was winning attention for its design, but customers needed more than a transaction — they needed support in building habits.
The Challenge
Email felt cold and transactional. There was little to help customers feel confident using their new products, no guidance for forming routines, and upsells felt pushy rather than helpful. Retention was weak as a result.
What we did
- Rebuilt flows to feel calm and supportive — part of the product experience.
- Shared product tips and care guidance in post‑purchase emails.
- Designed upsells as helpful recommendations, not pushy sales.
The Transformation
Within three weeks, flows returned 3x ROI, while repeat purchase rates surged. Customers began to see Dosey’s emails as part of their daily wellness support, not just another sales channel.
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