As an e-commerce business owner, you know that success hinges on getting people to your website. Search Engine Optimization (SEO) is a powerful tool that can help you get more traffic to your site and, ultimately, boost sales.
There’s a lot of competition in the online world. No matter what you’re selling, chances are there are other businesses selling a similar product or service. So, how do you make sure that your e-commerce store consistently stands out from competition on search? The answer is SEO.
What is SEO?
SEO is the practice of optimising a website for Google search with the goal of earning a higher search ranking and improving the overall visibility of a website. By making your site more visible and relevant to searchers, you can earn more clicks, which leads to more traffic and, ultimately, more sales.
Why is SEO important?
There are several reasons why SEO is so important for e-commerce businesses. First, organic traffic (traffic that comes to your site from Google searches) is one of the most valuable, and sustainable, sources of traffic for e-commerce businesses. This is because people who arrive at your site from a Google search already have high-intent and interest in what you're selling.
Additionally, SEO helps build brand awareness and authority. When people see your site near the top of the search results, they'll associate your brand with quality, trust and an industry leader - as let’s face it, Google’s algorithm has faith that it should be placed there.
Words are powerful, and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for. Keywords need to be researched and strategically placed in your content so that the quality of your content is high while still utilising frequently searched words.
Backlinks are elements on your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.
Content is where your SEO really comes to fruition. Your content allows you to communicate directly with your audience of existing and prospective customers. This is where your keywords help you build authority, trust, consistency, and engagement. Strong content can balance the human side of your customer-driven business with the data-driven analytics necessary to optimize your digital presence.
You may still be wondering… Should I be exploring SEO?
The short answer is yes! SEO is an intentional, data-driven approach to increase the quality of your business’s digital marketing and the visibility your business receives.
The benefits of SEO can immensely help your business online, making it worth the time spent researching. SEO takes a lot of deliberate analysis; it is a complex process that involves many different moving parts working together in harmony, which can be difficult if you don't have prior experience with it.
If you're looking for help with your ecommerce SEO Agency, feel free to get in touch and we'd be happy to help!