Email Marketing

How to use Klaviyo Email & SMS to boost Engagement & ROI | A Comprehensive Email & SMS Guide for E-Commerce Business Owners

e-commerce website on mobile

Navigating the digital marketing landscape can be challenging. Klaviyo offers an intuitive solution that harnesses the power of both email and SMS.

Using them synergistically allows your marketing campaigns to resonate deeper, driving more meaningful results.

1. Understanding the Power of Klaviyo Email & SMS

‚ÄćKlaviyo, as a dynamic platform, offers the potency of immediate SMS alerts and the depth of email content. Integrating both ensures your audience is kept in the loop in real time while enjoying rich content that reinforces your brand's message.


2. Start With Segmentation

The ability to segment your audience means you can send targeted and relevant communications. Ensuring each message is tailored to the recipient's profile or behaviour amplifies engagement and minimises the risk of unsubscriptions.

Demographics: Age, gender, location.

Behavioural Data: Past purchase history, browsing habits.

Engagement Level: Active subscribers, lapsed customers.


3. Design a Multi-Touch Campaign

A cohesive campaign employing email and SMS touchpoints ensures maximum reach and engagement. It's akin to having a multi-faceted conversation with your audience, where each message builds on the previous, driving towards a clear goal.

Email 1: Teaser about the upcoming sale.

SMS: A day before the sale, send a reminder.

Email 2: On the day of the sale, announce the commencement.

SMS: Mid-sale, notify about hot-selling items.

4. Perfect the Timing

Understanding the nature of each channel helps optimise your messages' timing. While SMS serves as a quick nudge, emails can be leisurely consumed, offering a deeper dive into the content you're presenting.

SMS: Immediate announcements.

Email: In-depth communication.

5. Content is Key

Every word and image counts. Ensuring your content is engaging and relevant across channels guarantees that your brand message is consistently received and appreciated.

Emails: Use engaging visuals and detailed descriptions.

SMS: Keep messages concise and direct.

6. Leverage Personalisation

Personalisation is more than just adding a first name. It's about crafting messages that resonate personally, making your audience feel seen and valued, which fosters brand loyalty.

SMS: Use dynamic fields for personal touch.

Email: Provide curated product selections or tailored content.

7. Understand Opt-In Rules

Maintaining trust with your subscribers is paramount. By respecting their choices and being transparent about how you communicate, you foster a relationship built on respect and integrity.

  • Always ensure explicit user consent.
  • Provide easy opt-out options.

8. Measure, Analyse, Optimise

Every campaign provides learning opportunities. By analysing performance metrics and user behaviour, you gain insights that can shape future strategies, ensuring continual improvement and heightened engagement.

  • Track metrics like open rates and click-through rates.
  • Use feedback loops like surveys or polls.

9. Ensure Brand Consistency

Your brand is your promise to your customer. Ensuring that this promise, in terms of tone, visuals, and message, remains consistent across channels strengthens brand recall and fosters trust.

  • Maintain a consistent tone and imagery.
  • Ensure unified brand experience across channels.

10. Don't Overdo It

In today's digital age, information overload is real. Striking a balance in your communication ensures that your messages are anticipated and valued rather than being seen as interruptions.

  • Balance the frequency of communication
  • Ensure every message adds value


Tips for Success

These additional nuggets of wisdom serve as the fine-tuning tools for your Klaviyo campaigns. While overarching strategies give direction, these tips provide the nuances that can make all the difference.

  • A/B Test: Experiment with different elements
  • Exclusivity: Offer channel-specific deals
  • Stay Updated: Keep abreast of digital marketing trends


Interested in learning more? Read our article on Subject Lines that drive urgency and increase open rates


In Summary

Harnessing the combined power of Klaviyo's email and SMS marketing functionalities can significantly enhance your digital marketing strategy. Businesses can foster deeper connections with their audience by delivering personalised, timely, and engaging content across multiple touchpoints. Remember, the key lies in understanding your audience, maintaining brand consistency, and continually optimising based on feedback and analytics. Embrace this synergy, prioritise value in every message, and witness a noticeable improvement in brand engagement and loyalty. The future of marketing is integrated and responsive ‚Äď and with Klaviyo's robust capabilities at your disposal, you're well-equipped to lead the way.


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