How to set up Klaviyo email marketing for my Shopify store?

If you're running an e-commerce business, then you know that email marketing is essential to your success. However, simply sending out emails isn't enough. You need to make sure that your emails are well-structured, timely, informative, and engaging if you’re wanting to convert potential customers into sales.

One of the best ways to ensure that your ecommerce email marketing is on point is to use Klaviyo, a powerful email marketing platform that directly integrates with your Shopify store. Klaviyo allows you to collect/segment customer data and create highly targeted email campaigns that are proven to convert. In this blog post, we'll introduce you to Klaviyo to take you through the Shopify integration process.

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What is Klaviyo?

Klaviyo is an email marketing platform that allows you to collect customer data and create highly targeted email campaigns. Klaviyo integrates with Shopify so you can automatically import your customer's purchase history, abandoned cart data,and more. This information is then used to segment your customers into different groups so you can send them tailored emails that are relevant to their interests. 

These emails can include special offers, new product announcements, or simply reminders to complete checking out their cart. Being an extremely effective way to reach your customers at the right time and increase online sales.

For example, let's say you own a Men's clothing store and are about to release a new range of Business Shirts. You could create a segment for customers who have previously purchased items for your ‘Business’ range of clothing and send them a targeted email campaign featuring your latest release.

Or, if you have a customer who has abandoned their cart multiple times in the past month, you could send them a targeted email with a discount code in an effort to get them to complete their purchase.

The possibilities are endless with Klaviyo, but the bottom line is that this powerful tool allows you to send more targeted and relevant emails which leads to more conversions. 

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How to Use Klaviyo with Shopify?

If you're running an e-commerce business on Shopify, then integrating Klaviyo with your store is a no-brainer. Setting up the integration only takes a few minutes, and once it's up and running, you’ll be able to automatically sync all of your customer data directly into Klaviyo. 

Step 1: Access your Klaviyo Account

First, you need to login to your Klaviyo account. Once you’ve scoured through your records and remembered your password, now search for the Integrations tab.

Once inside the integrations tab in your Klaviyo Account, select add Shopify Integration.

Step 2: Add the Shopify Store URL

You’re now ready to connect your Klaviyo account to your Shopify store, by entering your Shopify store URL.

Here are a few of our integration tips & recommended configurations. 

• ‘Automatically Add Klaviyo Onsite JavaScript’: Checking this option will enable Klaviyo to automatically add its code snippet to your website. If you’re worried it might break your website, you can always leave this unchecked and manually add the Javascript code yourself.
• Collect Subscribers: By selecting ‘Collect email subscribers’, when any of your customers checkout and accept Email marketing or sign up via Shopify’s default form, they will be automatically synced with your desired list.
• Compile a List of SMS Subscribers: Enabling this option will automatically add all of your customers who, at checkout, agree to SMS Marketing to your Klaviyo SMS list.
• Sync Customer SMS Subscription Status: This will enable Klaviyo and Shopify to sync Customer’s SMS Subscription Status when/if any changes occur.

Step 3: Establish the Connection

Now that you’ve configured your integration settings, select connect to Shopify.

Step 4: Install the Shopify Application

You’re almost there!

Now just install the Klaviyo Shopify app by selecting ‘Install App’. This is the final step in establishing the connection between your Shopify and Klaviyo accounts.

Depending on the size of your Customer Database, the time it takes to sync may vary. Once the synchronisation is complete, you’ll receive a ‘success’ message. 

Klaviyo is now integrated with Shopify!

Now, you can start creating customer segments, automated flows and build targeted email campaigns that will help increase your open rates and drive more sales!

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In Summary

Email marketing is essential for any e-commerce business owner who wants to succeed online. However, simply sending out mass emails isn't enough. You need to make sure that your emails are well-written, timely, informative, and engaging if you want to convert leads into customers. One of the best ways to ensure that your ecommerce email marketing is on point is by using Klaviyo.

So, if you're not using Klaviyo for your e-commerce business yet, now is the time to start!