As an ecommerce business owner, you know the value of a good customer database. An existing customer database can be a valuable source of revenue, providing you with a ready-made audience of potential customers who are already familiar with your brand. But how do you take an existing customer database and turn it into online revenue? This introduction guide is here to help!
By implementing a few key strategies, you can turn your unused customer email list into a valuable tool for generating more sales and increasing customer engagement.
Here are 7 steps to help you Turn your Customer Database into Online Revenue for Your Ecommerce Business:
- Segment your Customer Database
- Develop a content strategy
- Create Engaging & Targeted Campaigns
- Use A/B testing to optimise your email campaigns
- Loyalty & Reward Programs
- Customer Feedback & Reviews
- Track customer engagement
Step 1: Segment your Customer Database
Analyse your customer database to identify key trends and patterns. This will give you a better understanding of who your customers are and what they are looking for.
By using the information you've gathered from your customers overtime to segment your email lists into groups. This will allow you to tailor your marketing and sales efforts to each group more effectively.
For example, you might create separate customer segments for young, urban customers and older, rural customers. Each customer segment will have its own unique needs and preferences, so it's important to create marketing campaigns that are tailored to each group. By creating targeted marketing campaigns for each customer segment, you will increase the relevance and effectiveness of your marketing efforts, and experience increased engagement.
Here's a few common ways ecommerce business owners can segment their email marketing lists to improve the effectiveness of their campaigns:
- Demographic: segmenting customers based on factors such as age, gender, location, income, and education level.
- Behavioural: segmenting customers based on their purchasing behaviour, such as frequency of purchase, product preferences, and response to promotions.
- Psychographic: segmenting customers based on their lifestyle, interests, and values.
- Customer lifecycle: segmenting customers based on their stage in the customer lifecycle, such as new customers, repeat customers, and loyal customers.
- Product Purchases/Engagement: segmenting customers based on the products or services they have purchased or shown interest in.
- Customer loyalty: segmenting customers based on their level of loyalty, such as VIP customers, frequent buyers, and high-value customers.
This will allow you to create customer segments based on certain characteristics and begin sending targeted content straight to your customers inbox.
To do this, you can use a tool like Klaviyo, which allows you to easily segment your email list and also remove any inactive or invalid email addresses. This will ensure that your emails are only being sent to active and engaged customers, increasing the likelihood that they will engage with your email campaigns.
Step 2: Develop a content strategy
Once you have cleaned and organised your customer email list, it's time to develop a content strategy. This means deciding what type of content you will include in your emails, as well as how often you will send emails to your customers.
To do this, you should first determine your goals for your email marketing campaigns. Do you want to increase brand/product awareness, increase traffic/sales on your website, or promote specific products and/or promotional offers? Once you have determined your goals, you can develop a content strategy that aligns with those goals.
For example, if your goal is to increase traffic and sales on your website, you will want to focus on promoting specific products or offers to your segmented lists, providing special incentives to your customers. By doing so, this will help to differentiate your emails from competitors, and make your emails more appealing and compelling to customers when sitting in their Inbox - Increasing the likely hood of generating more sales and increasing customer engagement.
Step 3: Create Engaging & Targeted Campaigns
Once you have developed a content strategy, it's time to create engaging and compelling email content to reflect your strategy. This means crafting emails that are visually appealing, easy to read with clear call-to-actions, and provide value to your customers.
To do this, you should focus on creating emails that are personalised, relevant, and timely. This means using the customer data you have collected to create customised emails that address the specific interests and needs of your customers. You should also focus on providing value to your customers, such as exclusive offers, discounts, or useful information related to your products or services.
Step 4: Use A/B testing to optimise your email campaigns
After you have created engaging and compelling email content, it's time to use A/B testing to optimise your e-commerce email campaigns. This means testing different versions of your emails to determine which ones are the most effective at generating sales and engagement.
To do this, you can use a tool like Klaviyo, which allows you to easily create and test multiple versions of your emails. This will help you determine which subject lines, call-to-action buttons, and other elements of your emails are the most effective at generating sales and engagement.
Step 5: Loyalty & Reward Programs
Offer a loyalty program or rewards system to incentivise repeat purchases. Loyalty programs and rewards systems are a great way to encourage customers to keep coming back to your site and make more purchases. For example, you could offer points for every purchase a customer makes, which can be redeemed for discounts or free products. This will encourage customers to keep coming back to your site and make more purchases. You could also offer exclusive discounts or free shipping to customers who have reached certain points thresholds in your loyalty program.
Step 6: Customer Feedback & Reviews
Use customer feedback and reviews to improve your products and customer experience. Customer feedback and reviews are valuable sources of information that can help you improve your products and customer experience. Consider offering a survey or contest to gather feedback from your customers and use their suggestions to improve your products and services. Encourage customers to leave reviews on your site and social media pages, and respond to any negative feedback in a timely and professional manner. By gathering and acting on customer feedback, you can improve the quality of your products and the overall customer experience, which can lead to increased customer satisfaction and loyalty.
Step 7: Track customer engagement
Keep track of your online sales and customer engagement metrics, such as website traffic, conversion rates, and average order value. Monitoring these metrics will give you a better understanding of how your ecommerce strategy is performing and where you can improve. Use this information to continuously optimise and improve your ecommerce strategy. Monitor these metrics regularly and use them to adjust your marketing and sales efforts as needed.
Turning an unused customer email list into more sales is possible with the right strategies and tactics, by;
- Cleaning and organising your list
- Developing a content strategy
- Creating engaging email content
- A/B testing
- Monitoring & Analysing your campaigns
An existing customer database can be a valuable source of traffic, engagement and revenue for your ecommerce business. By following these seven steps, you'll transform your unused customer email list from a stagnate database, into a valuable money making asset for your ecommerce business.
Still not sure how to get started? Feel free to get in touch for a Free Email Marketing Strategy Call - Contact us today!