Search engine optimisation (SEO) is the process of improving the visibility of a website on search engines, via organic (natural or unpaid) search results. It is about helping your customers find your website, when they are searching for products or services that you offer.
As an e-commerce business owner, these are a few quick things that you can do to improve your website's SEO!
1. Research Keywords
Keywords are the words or phrases that potential customers use when they are searching for products or services online. In order to figure out which keywords you should be targeting, look at what your competitors are doing and also use keyword research tools like Google AdWords Keyword Planner and semrush.com. Once you have a list of potential keywords, you can start incorporating them into your website's content.
2. Optimise & Improve Your Website's Content
One of the most important aspects of creating optimised SEO content is using keywords strategically, within the context of your copy. Keywords are the words or phrases that people use when they search for something online. By including these relevant keywords in your content, you can increase your chances of Google crawling through your website, recognising relevancy/inclusion of these keywords, having you show up higher in search results and get noticed by potential customers.
But, beware of keyword stuffing. This is when you cram too many keywords into your content in an attempt to game the system.
This is a BIG no no!
Not only is this practice frowned upon by search engines (and yes, their bots can detect this), it will also make your content difficult to read and understand.
So in short, use keywords sparingly and only when they fit naturally into your text.
3. Add Structured Data Schema
Structured data is snippets of schema code that you can add to your website, inorder to help search engines better understand your content, services or products.
This code, which is based on the schema.org standard, takes the form of JSON-LD structured data snippets.
When search engines see these tags, they can present your content in a more engaging and informative way.
For example, if you have a recipe website, you can use structured data to display star ratings, cook times, and nutrition information directly on SERPs (a.k.a. Search Engine Result Pages). This can lead to higher search rankings, entice searchers to click through to your website over others, resulting in greater visibility and more traffic for your website.
Featured Snippets are designed to help searchers find the information they need as quickly and easily as possible.
Giving your listings a nice boost on SERPs, helping you to attract more clicks and traffic to your website - what’s there to lose?
We highly recommend trying out structured data on your website!
4. Optimise Your Images
Make sure that all of the images on your website have descriptive file names and alt text. Alt text is the text that appears in place of an image if it can't be displayed and it is used by screen readers for people who are visually impaired.
While not the most crucial element to SEO, descriptive file names and alt text will help search engines understand what an image is showcasing and how it relates to the page's content, helping to give your website an SEO nudge to move up the rankings.
5. Build Backlinks
A backlink is a link from another website to yours.
Backlinks are seen to help improve your website's SEO as they show search engines that other websites think that your site contains value and is worth linking to. There are a few ways that you can build backlinks, such as guest blogging, blog commenting, forum posting, social bookmarking, directory listings and featured articles.
6. Use Google Search Console
Google Search Console is a free tool provided by Google that gives website owners a technical insight into how their website is performing on Google search, identifies technical issues surrounding pages Crawlability or Indexing and provides you with relevant Search ranking data.
Some of the common technical SEO issues which Search Console helps identify, includes things like duplicate content, 404 errors, structured data erros and sitemap crawlability/indexation problems.
Being able to see which of your website's pages are being indexed by Google and which ones aren't, is a crucial element to your success with SEO. As this information can be useful in two ways: first, it can help you identify and fix any problems that are preventing your pages from being indexed; and second, it can help you choose which pages to focus on when creating new content.
Simply, if your pages aren’t being indexed by Google, noone is likely to ever find you on search.
These are just a few tips that you can use to get underway with improving your ecommerce website's SEO. Implementing even just a few of these tips can make a big difference in terms of how visible your pages are on SERPs and how much traffic you’ll be able to generate via organic searches.
More traffic, means more potential customers, which could lead to more sales and revenue for your business.
So, don't wait any longer, start optimising your ecommerce website and crawl your way to the top of the SERPs.